The Irish radio industry is a vibrant, buoyant and profitable one thanks to a lively advertising market and relatively few stations on air.

Across the entire country there are just six national services, four regional services and twenty-six local services meaning Ireland as a whole has less radio stations than San Antonio Texas. Figures from IAPI show almost €150m was spent on radio advertising and €22m on internet advertising in 2007 with a growth rate of 7% predicted for 2008.

Now the market is changing with the introduction of digital radio to Ireland offering listeners more stations and advertisers more targeted audiences, better tracking for ROI and cross-platform multi-media connections with the audience.

All 80s parent company Digital Radio Ltd are at the heart of this new revolution in radio and invite you to join us. For more see our company website or full prospectus call Dusty Rhodes at 01 66 11 999.